DESIGN: Collateral Material

Fashion booklet for Men’s Health. (cover)

Fashion booklet for Men’s Health. (spread)

Booklet that I designed of North Carolina Battlefield Maps from the Civil War. Cover photo by Chris M. Rogers. Maps by Steven Stanley.

Fashion booklet for Men’s Health. (spreads)

Annual Report for the American Battlefield Trust, a nonprofit focused on the preservation of historic battlefield land around the country before it's destroyed by development. I design the entire piece every year.

I took classic topics/cover headlines and designed them as a typographic collage to cover the bags used by the marketing department and publisher for meetings.

Fashion booklet for Men’s Health. (cover)

Fashion booklet for Men’s Health. (spread)

For the 25th Anniversary of Men’s Health, we threw an incredible party at a fancy hotel in Soho. The invites were printed on heavy cardboard with a metallic-like paper and debossing. The design came from the intricate details in the hotel courtyard.

Fashion booklet for Men’s Health. (cover)

At the end of the event, we’d produce a “recap” booklet for our sponsors and for future sponsors. My focus was to use the incredible photography we had taken in Chicago, NY and San Francisco to show off this event. Photography by Lew Harrington Photography and Mitchell Chan.

A recap booklet for the Men's Health 10k Urbanathlon race in NYC, Chicago and San Francisco. This was used to show existing and new sponsors what the race entails. Each year, I commissioned 2-3 photographers to follow me around the course to capture key moments in the race. This one was printed on soft-touch paper which is incredibly smooth and “Ooooo” from all who touch it. :) P.S. The guy’s head on the back was not photoshopped. He really had his hair cut like that!!!

A recap booklet for the Men's Health 10k Urbanathlon race in NYC, Chicago and San Francisco. This was used to show existing and new sponsors what the race entails. Each year, I commissioned 2-3 photographers to follow me around the course to capture key moments in the race. This year, we outdid ourselves and printed on metallic papers to accentuate the gritty urban flavor of the races. Was fun to test different approaches and printing techniques.

Save the Date cards and Invitation to an American Battlefield Trust event honoring big money donors in Chicago. The event took place at the exquisite Grand Army of The Republic (GAR) Memorial Hall in Chicago…now known as the Chicago Cultural Center. The GAR was a group created by Civil War veterans after the war (Like the VFW). I mimicked the look and feel of the late 1800s printed material by the GAR members.

Program booklet, Menu card and historical info for the American Battlefield Trust event honoring big money donors in Chicago. The event took place at the exquisite Grand Army of The Republic (GAR) Memorial Hall in Chicago…now known as the Chicago Cultural Center. The GAR was a group created by Civil War veterans after the war (Like the VFW). I mimicked the look and feel of the late 1800s printed material by the GAR members. Original photography by Shenandoah Sanchez.

Commemorative ribbon I designed for an American Battlefield Trust event honoring big money donors in Chicago. The gala took place at the exquisite Grand Army of The Republic (GAR) Memorial Hall in Chicago…now known as the Chicago Cultural Center. The GAR was a group created by Civil War veterans after the war (precursor to the VFW). So, like the GAR reunions in the late 1800s until the 1950s, I created special ribbons for guests to wear at this event.

Promotional portfolio folder for Photographer Jim Erickson printed on handmade paper with ripped edges and a velum overlay. Slid into a custom slipcase that was monogrammed.

Fashion booklet for Men’s Health. (spreads).

Every year, Men’s Health would have a Cooking School for some of our best advertisers. I designed the logo and all the promo items for the event. The free menu booklet was printed on thick kraft paper bound together by raw twine. The swag bag was also kraft paper.

After three years, Men's Health decided to relaunch BEST LIFE magazine. I worked with Creative Director/Fashion Director John Mather to create this intro piece for the advertisers.

This was a joint Men’s Health/Women’s Health event in Aspen, CO. Twelve-page booklet was a recap for the advertisers who participated.

Poster for the band October Project's third album. The lyrics are covering the man. Photo by Bill Phelps.

Even Gift Certificates for a Barber Shop can have a personality!!! These were printed for Don's Barber Shop in Ponte Vedra, FL.

Diner placemats I designed for Don's Barber Shop in Ponte Vedra, FL.... targeted very specifically to men. There's a Games Page on the flip side. (note on the next slide.)

Diner placemats I designed for Don's Barber Shop in Ponte Vedra, FL.... targeted very specifically to men. Here's a Games Page for people to bide their time.

Certificates I designed which are given to little ones who get their FIRST haircuts at Don's Barber Shop in Ponte Vedra, FL.

Fashion booklet for Men’s Health. (cover)

Every year, we’d honor advertisers with the Men’s Health Grooming Awards. Originally it was a somewhat boring breakfast, which we turned it into a fun, festive cocktail hour at a fancy NYC club. This one was at the Standard Hotel in the Meatpacking District. The invites were printed on charcoal board stock with debossing of the bar’s signature centerpiece.

Brochure design for the Woody Williams Foundation which honors, recognizes and serves Gold Star Families... those who have lost a loved one while serving in the military. The cover photo is a closeup of one of the Foundation's monuments located in over 140 locations in the country. Photo by Lewis Harrington Photography.

Direct Mail promotion for Photographer Michael Grecco. We had custom metal frames hand-rusted (with a blowtorch) shipped to Creative Directors and Art Buyers and Photo Editors. Then beautiful Epson prints were sent out in batches every several weeks through the mail.

On my first day (monday), I was told this 32 page booklet was due designed, printed and delivered to South Beach by Saturday. Together with designer Jiri Seger, we pulled it off and made a huge splash with typography and flirty photography.

Pocket folder for the Civil War Trust (now called the American Battlefield Trust)

13-month Calendar for the Civil War Trust (now called the American Battlefield Trust)

Annual Report for the Civil War Trust (now called the American Battlefield Trust)

To help present a new Women’s Health magazine summer campaign, I designed custom popsicles and had them delivered to the presentations.

Portfolio book redesign for Michael Grecco, celebrity photographer in LA. Also included overseeing the redesign of his website.

At the end of the event, we’d produce a “recap” booklet for our sponsors and for future sponsors. My focus was to use the incredible photography we had taken in Chicago, NY and San Francisco to show off this event. Photography by Lew Harrington Photography, Mitchell Chan, Kalpesh Lathigra, Jason Decrow and Ray Maker.

Identity system for the Edison Innovation Foundation. Sadly you can’t see the embossing and beveling of this printing. We used multiple layers of Edison’s sketches for the backside of the stationery.

To introduce new research, I designed this perfectly square "storybook" about the Women's Health reader. It was printed like an old Golden Book and came with a bookmark.

In 2014 and 2015, we produced individual sponsor recap books for the advertisers involved with the Urbanathlon.

Until 2015, Men’s Health put on the Urbanathlon obstacle race. My department created EVERYTHING for the event including all the advertising, promotion and sponsored content for the advertisers involved. Postcards, maps, eblasts, reminders, updates, training guides, instructions, medals, trophies, signage…yes, everything. **See also the COLLATERAL section of my website.

In 2011, we created a TV “series” with three segments for NBC Universal cutting all the video footage we had from the event in three cities. I served as Co-Exec Producer/Co-Director on this. **See also the COLLATERAL section of my website.