DESIGN: Collateral / Promotional / Events

One of the COOLEST projects ever!!! Designed triathlon gear for the Men’s Health staffers. Can you see the Batman influence? (Worked on this with my Sr. Art Director Robert Slagle)

Designed triathlon gear for the female staffers.

Every year, we created free Tshirts and Premium Tshirts for sale at the Urbanathlon obstacle races in NYC, Chicago and San Francisco. Here’s a sampling.

Designed Urbanathlon Gear for sale.

The PRIMO design project. Designed the trophy for the Urbanathlon winners. Each one was rusted metal and acrylic and thick bolts. Weighed over 8 pounds. :)

Every year, we designed the Urbanathlon completion medals. Each of the three cities would get its own color or neckband. Winners of age categories would get larger medals. Big winners received the trophy. These were all in the shape of hubcaps.

Every year, we also redesigned the Urbanathlon completion medals. Each of the three cities would get its own color or neckband. Winners of age categories would get larger medals. Big winners received the trophy.

In 2011, I Co-Executive Produced a limited TV series for NBC/Universal with interviews and footage of the Urbanathlon races…and then designed the DVD disk/case for promotional purposes.

Every year, we would create a recap of the Urbanathlon for the advertising sponsors. The trick was how to top yourself every year. This was printed on soft-touch paper which is incredibly smooth and “Ooooo” from all who touch it. :) P.S. The guy’s head on the back was not photoshopped. He really had his hair cut like that!!!

THIS year, we outdid ourselves and printed on metallic papers to accentuate the gritty urban flavor of the races. Was fun to test different approaches and printing techniques.

The following year, we again printed on metallic papers to accentuate the gritty urban flavor of the races.

In 2014, we tried something different. We created one recap book for the Urbanathlon…

…but due to the urgency from many sponsors, we also created separate Urbanathlon recap books for each sponsor. More work for us but much more specific and detailed information about the effectiveness of the races.

I took classic topics/cover headlines and designed them as a typographic collage to cover the bags used by the marketing department and publisher for meetings.

Award for the Men’s Health Grooming Awards. Relatively inexpensive but so detailed.

For the Grooming Awards one year, we created a little toiletries kit with the invitation enclosed.

Every year, we’d honor advertisers with the Men’s Health Grooming Awards. Originally it was a somewhat boring breakfast, which we turned it into a fun, festive cocktail hour at a fancy NYC club. This one was at the Standard Hotel in the Meatpacking District. The invites were printed on charcoal board stock with debossing of the bar’s signature centerpiece.

For the Grooming Awards, we had a free monogram station for pocket squares that people could purchase. We created this sweet little booklet instructing how to fold your pocket square.

This was the second year of the Grooming Awards at the Standard Hotel in the Meatpacking District. This invite was printed on soft-touch paper which is like buttttter to the touch. :)

For the 25th Anniversary of Men’s Health, we threw an incredible party at a fancy hotel in Soho. The invites were printed on heavy cardboard with a metallic-like paper and debossing. The design came from the intricate details in the hotel courtyard.

Accordion fold booklet for Men’s Health grooming. Front and back.

Every year, Men’s Health would have a Cooking School for some of our best advertisers. I designed the logo and all the promo items for the event. The free menu booklet was printed on thick kraft paper bound together by raw twine. The swag bag was also kraft paper.

The menu book contained recipes from some of the finest chefs in NYC who taught at the Cooking School for the one day event.

Branded water bottle for the annual Men’s Health / Women’s Health Boot Camp Series.

It was my very first week at Men’s Health and I was asked to design a food truck. No problem. :) Use all the phrases Mom’s use to get kids to eat their veggies…and healthy foods! Truck was parked outside media companies for free lunches!

Men’s Health Denim Guide for fashion advertisers. Was a large foldout.

This was a joint Men’s Health/Women’s Health event in Aspen, CO. Booklet was a recap for the advertisers who participated.

Cover of the One Show Advertising Awards Show program book. I arranged for 20 photographers around the country to photograph the esteemed judges in their cities. The cover photo is by Everard Williams. I gave him famous advertising headlines and he projected them onto a model’s body…and created a collage.

Promotional portfolio folder for Photographer Jim Erickson printed on handmade paper with ripped edges and a velum overlay. Slid into a custom slipcase that was monogrammed.

Direct Mail promotion for Photographer Michael Grecco. We had custom metal frames hand-rusted (with a blowtorch) shipped to Creative Directors and Art Buyers and Photo Editors. Then beautiful Epson prints were sent out in batches every several weeks through the mail.

Promotional tins for Photographer Michael Grecco showing his Urban Landscapes images. Tins were custom made to fit the beautifully printed images.

I designed and helped photo edit Photographer Doug Menuez’s latest portfolio called “Moments.” Here’s a video showing a quick viewing through the book.

12-page booklet for the Civil War Trust showing state and federal legislators how profitable battlefield land can be for local and state communities and tourism. Booklet is full of gorgeous landscape imagery along with statistics.

12-page booklet for the Civil War Trust showing state and federal legislators how profitable battlefield land can be for local and state communities and tourism. Booklet is full of gorgeous landscape imagery along with statistics.

12-page booklet for the Civil War Trust showing state and federal legislators how profitable battlefield land can be for local and state communities and tourism. This is to show that it’s definitely worth it to save historical land from the Revolutionary War, War of 1812 and the Civil War.