Jeff Griffith

Creative Director New York City / Minneapolis

Creative Director/Art Director/Copywriter/Designer/Content Creator and Video Producer/Director.

Hello and welcome to my website!

As you look through my work, you may notice that my experience covers a wide range of media and a robust list of major and upstart brands, clients and genres.

Over the course of my 20+ year career, I have worked staff or freelance at numerous advertising agencies, branding companies and publishing companies all over the country from New York City to Hawaii to Atlanta to Chicago to Winston-Salem, NC to San Francisco to West Chester, PA. The companies have ranged from large global holding companies to small privately-owned agencies to my home office. In other words, I’m very adaptable and enthusiastic about working hard in any environment. I’m a man of many hats and a firm believer in collaboration, working with talented vendors and smart people.

I’ve been instrumental in winning hundreds of millions of dollars in new business at the agencies and companies where I’ve worked. In addition, I’ve created branded content, ad campaigns and designs that have received tens of millions of dollars worth of free PR on national news programs and talk shows. Kinda fun when your work is discussed on “The View” for 7.5 minutes. Or your campaign is reviewed on CNN for 5 minutes. Or your digital units so impress YouTube that they run it free for another month because it’s obliterating their expectations.

I’ve taken my turn owning companies, too.
For 4.5 years, I Co-Published/Designed a national magazine called ATOMIC with a 30,000 circulation while working full-time in advertising. Interviewed legendary celebrities from Hollywood, the music industry and Medal of Honor recipients and received a slew of awards.

I also co-founded/managed an advertising agency in midtown New York City called Jugular for three years.

For six years, I was Creative Director of Advertising & Integrated Marketing at Men’s Health magazine in Manhattan creating branded videos, print, digital, social media content and major events for the title, Rodale Publishing and its Fortune 100 advertisers.

And, in my spare time, I Produced/Co-Directed/Wrote/Designed an extensive multimedia campaign to help Save the Gettysburg battlefield from a proposed casino 1/2 mile from the Military Park by a local millionaire and $5.2 Billion gaming company. For the formal presentation to the PA Gaming Control Board, I personally recruited Hollywood and historical celebrities, a Medal of Honor recipient and a production crew to VOLUNTEER their time to create 7 long-form videos, radio and TV commercials. I enlisted five-time Academy-Award winner (52-time nominee) John Williams to provide the musical score on all pieces.

Thankfully, the Gettysburg casino proposal was defeated and the work was nationally-recognized and catalogued in the permanent collection of the Library of Congress and the Historical Society of Pennsylvania.

As a result of that success, I began an incredible relationship with the American Battlefield Trust in Washington, DC, helping them preserve all of America’s battlefields for future generations. Since 2012, I’ve designed the Trust’s quarterly membership magazine, Hallowed Ground and received numerous awards and on-site mentions from the Society of Publication Designers, APEX, and MMPA. Most recently, we worked with Medal of Honor recipients to create a multimedia campaign called BROTHERS IN VALOR – bringing living heroes to Civil War battlefields to tell the stories of their MOH forebears.

Currently I’m working with the Semiquincentennial Commission, which was assembled to plan America’s 250th Birthday festivities in 2025-2026. I recently finished designing a 200-page presentation booklet for the President of the United States, key members of Congress and directors of all the major federally-funded organizations.

I continue to create breakthrough, thought-provoking and oftentimes fun, poignant, entertaining and highly effective content and design for my freelance clients all over the country no matter the size or the media. I think you’ll notice my love of typography throughout.

Stay safe,
Jeff
...

RANDOM:
• Outstanding Young Alumni and Distinguished Alumni Award Winner - University of Wisconsin Oshkosh

• Created a Journalism scholarship at my alma mater when I was 25, which still continues today.

• Design work featured in Ina Saltz's books "Typography Essentials: 100 Design Principles for Working with Type."

• Helped instruct acrobatic aerials for swing dancers for eight years. Not kidding.

• Auditioned for the original Star Search TV show four times while in college as a stand-up comedian.

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