Designed the Logo/Label for James F. C. Hyde’s Original Sorgho Whiskey and worked on the launch of this new American whiskey brand. Made from Sorghum syrup (sugar cane), so it’s gluten free.
For the launch party of James F. C. Hyde’s Sorgho Whiskey at the famed NYC bar, The Dead Rabbit, I had samplers made of the whiskey. I ordered the bottles and burlap bags online and designed a special label for the bottle. They stand about 5" high.
For the launch party at the famed Dead Rabbit bar in NYC, I had table tents and coasters made to complement the labels and brand.
Since 2016, the brand has expanded to several variations of whiskey. I have designed all the special labels and some third-party distilled products as well.
When Covid-19 took over, the Artisan Distillery started creating HYDE Hand Sanitizer. I designed the labeling to feel like a reliable, trusted brand, not a fly-by-night kitschy product.
Produced label designs for private whiskey brands for Jersey Artisan Distillery, NJ.
Produced label designs for private whiskey brands for Jersey Artisan Distillery, NJ.
Poster celebrating the 10th anniversary of the Lucie Awards, the “Oscars” of the photography world. I also designed the Lucie logo and anniversary logo. See also the LOGO and BOOK sections in my portfolio.
For two years, I oversaw the typography and design for Chesterfield cigarettes for Philip Morris. Campaign was executed for 110 countries and 34 languages.
Complete identity system called FOAM which is an archiving system for photographers. All four boxes (three here) are being displayed in a black/orange oil drum in stores.
Complete identity system called FOAM which is an archiving system for photographers. All four boxes (three here) are being displayed in a black/orange oil drum in stores.
Complete identity system called FOAM which is an archiving system for photographers. All four boxes (three here) are being displayed in a black/orange oil drum in stores.
Logo for the Men’s Health National Sales Meeting which took place during an election year. Co-designed with Robert Slagle.
Print campaign for Old Navy Active clothing. I created/cast/shot a brand ad for them as well as a workout card insert that was perforated and placed in Men’s Health magazines.
Print campaign for Old Navy Active clothing. I created/cast/shot a brand ad for them as well as a workout card insert that was perforated and placed in Women’s Health magazines.