Integrated Multimedia Campaigns

Outdoor signs for the rebranding of Don's Barber Shop located in Ponte Vedra, FL between Dunkin Donuts and Woody's BBQ joint. Photos by Chris M. Rogers.

Reserved parking signs as part of the rebranding of Don's Barber Shop located in Ponte Vedra, FL. There are two spots right in front of the shop for customers. Photos by Chris M. Rogers.

During Jaguars NFL football season, we changed out the reserved parking signs to be more JAGS focused. This one is for Head Coach Doug Pederson who is a regular customer.

We even created bar coasters for the rebranding of Don's Barber Shop in PGA golf clubs in the Ponte Vedra, FL area.

For the rebranding of Don's Barber Shop in Ponte Vedra, FL, we even created "worksheets" for local diners for adult men.

Social media has been a great medium for relaying the new look and feel and sense of humor of Don's Barber Shop in Ponte Vedra, FL.

The owner of Don's Barber Shop has a vintage 1976 VW Bug convertible.... which we turned into a mobile billboard that drives all over Ponte Vedra, FL.

We created an online merchandise store for the rebranding of Don's Barber Shop in Ponte Vedra, FL.... to get our sense of humor across.

Poster at ComicCon announcing the launch of the Age of Conan role-playing video game in the US. This was part of an extensive digital, print and video campaign.

Poster at ComicCon announcing the launch of the Age of Conan role-playing video game in the US. This was part of an extensive digital, print and video campaign. Also used as a web banner.

Animated banner that ran on Youtube and gaming sites. YouTube asked to run it free for one month because it was performing so well and they couldn't figure out why. :)

Massive banners created for ComicCom.

Animated banner that ran on Youtube and gaming sites spoofing dating websites which were VERY prevalent at the time.

Main page that I designed for the Age of Conan website. Also edited the video in the inset window.

Logo / Brand Identity for Sewing Seeds custom kids clothing.

Logo / Brand Identity for Sewing Seeds custom kids clothing.

Logo / Brand Identity for Sewing Seeds custom kids clothing.

Logo / Brand Identity for Sewing Seeds custom kids clothing.

Logo / Brand Identity for Sewing Seeds custom kids clothing. These photos/concepts were used for postcards and Point of Purchase signage.

Logo / Brand Identity for Sewing Seeds custom kids clothing. These photos/concepts were used for postcards and Point of Purchase signage.

Logo / Brand Identity for Sewing Seeds custom kids clothing. These photos/concepts were used for postcards and Point of Purchase signage.

Logo / Brand Identity for Sewing Seeds custom kids clothing. These photos/concepts were used for postcards and Point of Purchase signage.

On top of weekly full-page newspaper ads, Capitol Lighting also ran full-page magazine ads. I made them much more elegant, less busy and funnier. It's true, the top 1% has a sense of humor.

On top of the weekly full-page newspaper ads, Capitol Lighting also ran full-page magazine ads. I made them much more elegant, less busy and funnier. It's true, the top 1% has a sense of humor.

Thomas Edison was an Jersey Boy. So is Capitol Lighting. So we celebrated the big guy's bday in a full-page newspaper ad.

Readable from many angles within the mirror department.

You might not realize this, but Mother's Day is a terrible day for a lighting store. BUT, we still wanted to commemmorate Moms. So we listed off all the reasons they're so incredible. Although sales didn't increase, this ad got so much attention that Capitol Lighting ran this ad every May for several years in a row. God bless this client.

On top of the full-page newspaper ad, we created a FREE Mother's Day greeting card that we handed out at Capitol Lighting. You can personalize the card by checking off all the reasons you love YOUR Mom!

True story: A customer walked in asking if she could still get the 20% off even though she couldn't bring the billboard in.

Complete rebranding campaign for Capitol Lighting, a retail lighting chain in NJ and FL. We took all of our best mag/newspaper headlines and used their delivery trucks as moving billboards.

Delivery/Maintenance truck in Florida. On the top of the van it says “Prices are lower down here.”

Content-rich, integrated campaign for BMW. Consisted of casting three interesting guys from all across the country. These were the advertorials.

Content-rich, integrated campaign for BMW. Consisted of casting three interesting guys from all across the country. This shows screen grabs from the microsite (with sweepstakes page) and rotating gifs co-branded banners.

Content-rich, integrated campaign for BMW. Consisted of casting three interesting guys from all across the country. This is showing just a portion of the iPad enhancements created. When you “turned” the page, you could hear the BMW engine revving up.

Type

Integrated, campaigns, interactive, post cards, landing pages, banners, wild postings, greeting cards, subway