MARKETING/ADVERTISING: Women's Health

This was an iPad application designed for the sales people to use in presentations. There was a 10 second introduction with spinning logos and these icons which eventually lock in place in the brand wheel.

To introduce new research, I designed this perfectly square "storybook" about the Women's Health reader. It was printed like an old Golden Book and came with a bookmark.

Print campaign for Old Navy Active clothing. I created/cast/shot a brand ad for them as well as a workout card insert that was perforated and placed in Women’s Health magazines.

For Eukanuba dog food, I designed advertorials that spoke to athletes who like to workout with their dogs. Photography by Michael Grecco.

On my first day (monday), I was told this 32 page booklet was due designed, printed and delivered to South Beach by Saturday. Together with designer Jiri Seger, we pulled it off and made a huge splash with typography and flirty photography.

On my first day (monday), I was told this 32 page booklet was due designed, printed and delivered to South Beach by Saturday. Together with designer Jiri Seger, we pulled it off and made a huge splash with typography and flirty photography.

On my first day (monday), I was told this 32 page booklet was due designed, printed and delivered to South Beach by Saturday. Together with designer Jiri Seger, we pulled it off and made a huge splash with typography and flirty photography.

On my first day (monday), I was told this 32 page booklet was due designed, printed and delivered to South Beach by Saturday. Together with designer Jiri Seger, we pulled it off and made a huge splash with typography and flirty photography.

Recap book designed to inform our sponsors about the weekend events at Aspen's Wintersköl. Together with designer Jiri Seger, we gave the formerly 2D logo some depth and created this vibrant brochure.

Recap book designed to inform our sponsors about the weekend events at Aspen’s Wintersköl. Together with designer Jiri Seger, we gave the formerly 2D logo some depth and created this vibrant brochure.

Designed custom branded tents and signage for Women's Health.

Designed custom branded tents and signage for Women's Health.

Designed custom branded tents and signage for Women's Health.

Designed custom branded tents and signage for Women's Health.

Description

When I first started at Rodale in Feb. 2011, I was Creative Director of both Men’s Health and Women’s Health magazines. In those first six months until the restructuring, I worked closely with the Director of Marketing and publishers to rebrand Women’s Health.

Type

Women’s Health, female marketing, female advertising, women’s books, Are You Game?, Run 10 Feed 10, tent signage, tent design, environmental design, urban events.